If we keep quiet maybe nobody will notice - good supplier cooperation

For cell phone companies in Canada it might seem that the Ides of March are a day early this year. But if they are feeling a sense of impending doom, they're doing a great job of keeping it to themselves. As I wrote back in December, wireless number portablility (WNP) is finally arrving in Canada on March 14th. You wouldn't know it from the industry's advertisements, as Catherine Maclean writes in the Globe and mail "The lack of advertising, however, shouldn't be surprising. Some observers predict the move could lead to an uptick in so-called churn, or customer turnover, as unhappy subscribers, who are wedded to their phone number, head for the exit signs."

I am all for the awkwardly named WNP, having seen it work to great advantage in other countries. I can also support the position cell phone companies are taking, none of them are advertising this pretty significant change in their industry but they aren't doing anything illegal, colluding, or misleading their consumers. Where am I going with this comment ... see my next post.

Cheers,

David Rotor